A Whimsical Christmas & Seasonal Art, Fashion, and Architectural Walking Tour of London: Unconventional Sights & Displays

Hello my wanderlust darlings! Are you ready for a magical walk through London that blends art, fashion, and architecture, all wrapped in the twinkling lights of the season? Whether it’s early January and the Christmas lights are still shimmering or you’re simply looking to see London's best displays in the winter glow, this unconventional tour will guide you through hidden gems and iconic spots, from selfridges to Harrods and Burlington Arcade—all with art, style, and architectural brilliance in mind. Let’s dive into this sparkling, elegant route through the city.

Getting Around: Travel Instructions for a Seamless Tour

London is incredibly accessible by public transport, but we’ll also take a delightful walk through some of the most beautiful streets in the city. Here's how to get around:

• Oyster Card or Contactless: For seamless access to the Tube, bus, and train.
• Peak Hours: To avoid rush hour crowds, avoid the 7:30 AM - 9:30 AM and 5:00 PM - 7:00 PM times.
• TFL Website: For up-to-date travel info, visit TFL Official Website.

Start: Somerset House (Neoclassical Glamour & Holiday Displays)

Nearest Tube Station: Temple Station (District and Circle Lines)

Our tour begins with a visit to Somerset House, an architectural gem nestled along the River Thames. Known for its Neoclassical grandeur, this location is perfect for art lovers and those who appreciate refined aesthetics. During the holiday season, Somerset House features an ice rink and holiday displays, and even if you're visiting after Christmas, the building’s art exhibits are just as stunning in the new year. The area is filled with winter-themed art installations, reflecting the seasonal mood.

• Address: Somerset House, Strand, London WC2R 1LA

Travel Tip: Take a stroll along the Strand, where the architecture itself is a work of art, from neoclassical pillars to art-deco windows.

Stop 2: Liberty London – A Wonderland of Christmas Magic

Nearest Tube Station: Oxford Circus Station (Bakerloo, Central, and Victoria Lines)

Next, head to Liberty London, an iconic Tudor-style department store that combines history with high-end shopping and awe-inspiring window displays. During Christmas, Liberty is an absolute dream—its festive window displays showcasing whimsical holiday themes and artisanal craftsmanship make it a must-see. The building itself is just as enchanting, with a charming timber-framed exterior.

• Address: Liberty London, Regent Street, London W1B 5AH

Travel Tip: While in the area, pop by the windows of Regent Street for a taste of festive cheer and artistic design. These windows are known for their luxurious displays and cutting-edge trends.

Stop 3: Anabel’s Clubhouse – Hidden Glamour and Sparkling Lights

Nearest Tube Station: Green Park Station (Jubilee, Piccadilly, and Victoria Lines)

For something a little more exclusive and unexpected, make your way to Anabel’s Clubhouse on Berkeley Street. Hidden behind an unassuming entrance, this members-only space comes alive with its seasonal displays and luxurious interiors. The lights, the art, and the eclectic atmosphere make this a perfect place for anyone seeking hidden glam and sophistication.

• Address: Anabel’s Clubhouse, 12 Berkeley Street, London W1J 8DT

Travel Tip: If you can’t get inside, simply admire the displays from the outside and enjoy the elegant ambiance of Berkeley Street itself, with its posh private clubs and art galleries.

Stop 4: New Bond Street & Burlington Arcade – Art, Fashion, & Lights

Nearest Tube Station: Bond Street Station (Central and Jubilee Lines)

Take a lovely walk down New Bond Street to experience some of the city’s finest fashion boutiques—think Chanel, Louis Vuitton, and Gucci. Not only are the displays incredible, but during the holiday season, these boutiques showcase magnificent window displays that are a blend of fashion, art, and stunning design.

Right off Bond Street, stop by the Burlington Arcade, an iconic spot for high-end jewellery, art, and vintage fashion. The architecture here is a beautiful reflection of the Regency period, with twinkling Christmas lights hanging along the arcade, making it an Instagram-worthy location.

• Address: New Bond Street, London W1S 1DB
• Burlington Arcade Address: Burlington Arcade, Mayfair, London W1J 0QF

Travel Tip: If you're there during the holidays, don't miss Burlington Arcade’s festive windows—they are always adorned with elegant seasonal displays.

Stop 5: Harrods Christmas Display

Nearest Tube Station: Knightsbridge Station (Piccadilly Line)

Head over to Harrods on Knightsbridge, where the Christmas windows are legendary. As one of the most luxurious stores in the world, Harrods’ seasonal displays are nothing short of magical, with extravagant designs that often feature moving parts, lights, and holiday scenes that are nothing short of art. The interior, of course, is as grand as its exterior, and you can even indulge in a little holiday shopping here if the mood strikes.

• Address: Harrods, 87-135 Brompton Road, London SW1X 7XL

Travel Tip: After admiring the displays, take a leisurely stroll around Knightsbridge to soak in the stunning architecture and the festive vibe that lingers long after Christmas.

Stop 6: Fortnum & Mason – Classic Elegance with a Dash of Art

Nearest Tube Station: Green Park Station (Jubilee, Piccadilly, and Victoria Lines)

As you head back towards the West End, stop by Fortnum & Mason on Piccadilly. Famous for its gourmet food, luxury hampers, and tea, Fortnum’s festive window displays are a delightful sight. The combination of Victorian-style architecture with modern Christmas themes makes it a true standout. It’s a beautiful location to stop for a spot of tea or to browse exquisite seasonal products.

• Address: Fortnum & Mason, 181 Piccadilly, London W1A 1ER

Travel Tip: If you're in the area, don’t miss the delightful Piccadilly lights—a Christmas tradition that often continues through early January.

Stop 7: Covent Garden – The Heart of Christmas Magic & Art

Nearest Tube Station: Covent Garden Station (Piccadilly Line)

Next, head over to Covent Garden, a magical area that brings together fashion, food, art, and holiday spirit. While it’s famous for its market, Covent Garden also boasts beautiful Christmas lights and fascinating displays in the Apple Market. The charming streets are decorated with seasonal beauty, and you can enjoy street performances, window shopping, and incredible eateries.

• Address: Covent Garden, London WC2E 8RF

Travel Tip: Take in the stunning architecture of the Royal Opera House nearby and snap a photo by the Covent Garden Christmas tree if you’re still in the festive mood.

Stop 8: Belgravia – Elegant Streets & Christmas Magic

Nearest Tube Station: Victoria Station (District and Circle Lines)

To end the tour, wander through the elegant streets of Belgravia, where the Christmas lights blend beautifully with the quiet charm of the area. The shops, like Café Milano and The Conran Shop, showcase perfect displays of elegance and art.

Stroll through Elizabeth Street and Motcomb Street—the holiday lights along these beautiful streets are understated yet magical, offering a peaceful end to the day.

• Address: Motcomb Street, Belgravia, London SW1X 8JX

Travel Tip: Make sure to visit the Belgravia Christmas tree at Elizabeth Street—it’s the perfect place to wrap up your journey with a few last photographs.

Here's a suggested 1/3-day itinerary with options for a faster or slower walking pace, ideal for exploring London's art, fashion, and architectural gems with breaks for tea, lunch, and coffee. This itinerary also includes tips for packing light, staying stylish for photos, and making the most of your day in London.

Suggested 1/3-Day Walking Itinerary: Art, Fashion, & Seasonal Displays

Suggested Itinerary Plan for Your Day

For those who prefer to take a leisurely stroll through London’s most artistic and fashionable areas, this itinerary is perfect for a slower-paced day. Starting at Somerset House, you can enjoy some art exhibitions and a warm coffee before heading to the luxurious Liberty London. At Anabel’s Clubhouse and New Bond Street, you’ll find exclusive spaces for photos and window shopping, followed by a delicious tea break at Café Royal.

After a bit of walking, enjoy Harrods’ famous windows before relaxing for lunch at The Georgian Restaurant. Fortnum & Mason is the perfect spot for some high tea, and Covent Garden will give you a chance to relax and enjoy the atmosphere, with options for coffee or hot chocolate.

If you have less time, feel free to speed up the itinerary and cut down on the stops for longer breaks. You can speed through Liberty and Anabel’s Clubhouse, and instead focus on iconic locations like Harrods and Fortnum & Mason, while still enjoying the shopping experience and window displays.

Packing Tips for Your Day

• Pack Light: You’ll be walking a lot, so make sure you have a small, comfortable bag with only the essentials (water, camera, wallet, etc.).
• Bring a Brolly: London weather is unpredictable, especially in winter. Be sure to pack a compact umbrella just in case.
• Style for Photos: Keep your outfit elegant and versatile for photos, and don’t forget to mix and match accessories—bring a few different hats, scarves, hair ties, or bows to create multiple looks throughout the day.

Enjoy this magical, artful day out in London—full of beautiful window displays, iconic stores, and stylish cafes for a spot of tea, coffee, and treats!

A Magical Day of Art, Fashion, & Christmas Displays

This unconventional walking tour takes you through the most magical parts of London, where art, fashion, and architecture meet the twinkling lights of Christmas and beyond. From the grand windows of Harrods to the quieter elegance of Belgravia, this itinerary is the perfect way to explore the city’s festive and artistic spirit. Keep your camera ready for some stunning photo ops, and enjoy every moment of this beautiful London adventure.