Brand Soul Aligned in 12 days

Discover Your Brand Soul: A 12-Day Journey of Reflection and Discovery

Hello darlings, are you ready to dive deep and uncover the essence of your brand?

This 12-day journey { an extract from Brand Soul Signature] is designed to help you reflect, gain clarity, and take practical steps toward defining your brand’s unique identity. Each day, you’ll engage with thoughtful journal prompts and simple exercises that will guide you toward discovering the soul of your brand.

Welcome to Your Journey

I’m excited to embark on this journey with you! My mission is to help you uncover the core of what makes your brand truly unique. Over the next 12 days, you'll explore key aspects of your brand, from understanding your purpose to crafting your voice and visual identity. These steps are designed to be introspective yet actionable, laying a solid foundation for the next phase of your brand's evolution.

The Path Ahead

Days 1-3: Understanding Your Brand Essence

• Day 1: What’s Your Brand’s Why?
  • Journal Prompt: Reflect on why your brand exists. What is the core reason behind starting it, and what drives you every day?
  • Exercise: Create a Pinterest account if you don’t already have one. Start a board titled “Brand Inspiration” and pin images, quotes, or anything that resonates with your brand’s purpose.
• Day 2: Core Values Exploration
  • Journal Prompt: List your top three core values. How do these values influence your decisions and actions within your brand?
  • Exercise: Search for images on Pinterest that symbolize each of your core values. Pin these to your “Brand Inspiration” board to visualize how these values might look and feel in your brand’s identity.
• Day 3: Defining Your Brand’s Mission
  • Journal Prompt: What is your brand’s mission statement? If you don’t have one, write a draft. Consider what impact you want your brand to have on the world.
  • Exercise: Pin three to five images that represent the impact you want to make. How do these images align with your mission? Use them as visual inspiration for refining your mission statement.

Days 4-6: Identifying Your Audience

• Day 4: Who is Your Ideal Customer?
  • Journal Prompt: Describe your ideal customer. What are their biggest challenges and needs? How does your brand meet these needs?
  • Exercise: Create a new board on Pinterest called “Ideal Customer.” Pin images that represent your ideal customer’s lifestyle, interests, and pain points. Use these visuals to deepen your understanding of who they are.
• Day 5: Customer Pain Points
  • Journal Prompt: Identify the top three challenges your ideal customer faces. How does your brand specifically address these challenges?
  • Exercise: Pin articles, infographics, or visuals that address these pain points. Think about how your brand can present solutions through its messaging and offerings.
• Day 6: Audience Connection
  • Journal Prompt: Reflect on how your brand connects emotionally with its audience. What emotions do you want your brand to evoke?
  • Exercise: Create a mood board on Pinterest that evokes the emotions you want your audience to feel when they interact with your brand. These could be colors, imagery, or quotes that embody those feelings.

Days 7-9: Crafting Your Brand’s Voice

• Day 7: Tone and Personality
  • Journal Prompt: Describe your brand’s tone of voice. Is it formal, friendly, humorous? How does this tone reflect your brand’s personality?
  • Exercise: Pin examples of tone and personality from other brands that inspire you. Consider how these tones align with your brand’s voice and how you can incorporate similar elements.
• Day 8: Visual Identity and Consistency
  • Journal Prompt: How would you describe your brand’s visual identity (logos, colors, fonts)? How well do these elements represent your brand’s soul?
  • Exercise: Pin a selection of colors, logos, and fonts that resonate with your brand’s identity. Begin creating a visual palette that you feel authentically represents your brand’s soul.
• Day 9: Storytelling and Messaging
  • Journal Prompt: Reflect on the stories your brand tells. How do these stories connect with your audience’s values and aspirations?
  • Exercise: Pin examples of powerful brand storytelling. These could be ads, social media posts, or campaigns that effectively communicate a message. Think about how your brand’s stories can similarly resonate.

Days 10-12: Evaluating and Evolving Your Brand

• Day 10: Brand Alignment Check
  • Journal Prompt: Evaluate your brand’s current alignment with its original mission, values, and audience. Where are the gaps?
  • Exercise: Review your Pinterest boards. Are there any pins that don’t align with your brand’s mission or values? Remove them and refine your boards to better reflect your brand’s true essence.
• Day 11: Brand Growth Opportunities
  • Journal Prompt: What new opportunities for growth do you see for your brand? How can you evolve while staying true to your brand’s soul?
  • Exercise: Pin images or articles that represent the future growth you envision for your brand. Use these to inspire your next steps toward expansion while staying aligned with your core values.
• Day 12: Vision for the Future
  • Journal Prompt: Envision where you want your brand to be in five years. What steps do you need to take to get there?
  • Exercise: Create a vision board on Pinterest that captures your brand’s future. Pin everything that represents where you want your brand to go—images, quotes, goals. This will serve as a visual guide to keep you focused on your long-term vision.

Your Next Steps

okay my darling, now that you've laid the groundwork—it’s time to take your brand to the next level.

If this journey has sparked your curiosity and desire for more, I invite you to join my free webinar, where we’ll uncover your brand’s one-liner positioning, build clarity, and develop a cohesive voice and visual style. Share your reflections on social media, tag us, and connect with our community of brand creators. Let’s continue this journey together—your brand’s soul is waiting to be fully discovered and expressed.

Sign up today and take the next step in defining your brand’s unique identity!
you get a massive discount for showing up to the masterclass made just for you to hone your voice, and master your main purpose.